Starbucks introduces the purple flavour trend of the season: Ube Vanilla and springtime refreshment

This spring at Starbucks is all about colour, exotic flavours and drinks made for Instagram. A brand‑new limited Ube Vanilla range is arriving in stores, inspired by a rising global trend — and alongside it return seasonal favourites like Cool Lime Starbucks Refresha® and Cold Brew.

Ube: the purple star of Asia

You may have heard of it. And you may have seen it — because it’s impossible to miss.
Ube (pronounced “oo‑beh”) is a purple yam, a type of sweet potato originating from Asia, that has taken the culinary world by storm. It is known for its vibrant purple colour and its delicate sweet, nutty flavour with subtle vanilla notes.

A favourite in Asian cafés, Ube stands out for both its striking appearance and naturally smooth sweetness. Starbucks now introduces Ube Vanilla beverages, crafted with Ube Vanilla Flavour Sauce to deliver a creamy, gently sweet, and elegantly dessert‑like taste.

The new Ube Vanilla beverage line‑up

• Ube Vanilla Flavour Velvet Latte – smooth espresso, milk and velvety Ube cold foam, available hot or iced.
• Ube Vanilla Flavour Macchiato – creamy Ube Vanilla, milk and Blonde® Espresso.
• Ube Vanilla Flavour Coffee/Crème Frappuccino® – a creamy no‑coffee option or a more intense coffee version with Frappuccino® Roast.

Matcha × Ube Vanilla: the fusion of the season

• Ube Vanilla Flavour Velvet Matcha Latte – 100% Japanese matcha, milk and creamy Ube Vanilla topped with cold foam.
• Iced version – a refreshing balance of sweetness and matcha’s earthy notes.

The return of spring classics

Cool Lime Starbucks Refresha®, Cold Brew and Cold Brew Latte are also back on the menu.

Desserts that look as good as they taste

• Ube Vanilla Matcha Loaf Cake – elegant marbling with Ube vanilla icing.
• Ube‑Berry Cinnamon Roll – a twist on the classic with blueberry‑Ube icing.
• Strawberry Matcha Lover Cake – layers of matcha and refreshing strawberry.
• Cake Pop – Lover Bear – an adorable seasonal bear with vanilla cake, buttercream and caramelised white chocolate.

This limited seasonal menu brings global trends, sweet flavours and refreshing options — Ube Vanilla is the must‑try flavour of the year.

And don’t forget: bring your own cup and enjoy a 15 CZK discount.

We do not guarantee any of our products are free of a particular allergen due to shared equipment, utensils and open product handling in our stores.